The honest case for entering brand sweepstakes
Every coffee brand runs a sweepstake to grow its email list. Entering them is, statistically, a coin flip with rounding error. So why bother? In this placeholder feature, we'd unpack the math, the marketing trade, and the small set of giveaways actually worth the thirty seconds.
This is dummy copy for a magazine-style layout. The real article would mix first-party photography, expert quotes, and a rolling list of the week's recommended entries.